Direct dialling.
The telesales direct market has been successful, but recent changes in its direction and the increasingly blurred lines between direct writers and brokers have led to assertions that it may now be past its peak. Veronica Cowan explains.
The strap line "One call does it all" linked to a telephone on wheelsappears in Yellow Pages both for an intermediary and for a direct
writer.
While a one-stop-shop is a selling point for brokers
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