Marketing Initiative of the Year

Motor trade insurer Road Runner put its marketing into top gear with the recruitment of Rover the cartoon dog. The campaign opened up a new market, says Richard Adams.

Sponsored by: Solcorp

Winner: Road Runner Motor Trade Insurance

Finalists: Legal & General Insurance, Lloyds TSB/First Assist, Peoples Choice, Road Runner Motor Trade Insurance, Zurich Personal

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Lessons insurers must learn from LA wildfires

As celebrities condemn insurers after the most destructive wildfire event in Los Angeles County history, Emma Ann Hughes outlines what the industry must do to address the financial and reputational impact of the blaze.

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