Friends in high places.
The advent of cybermediaries marketing high net worth cover on the net has raised a few eyebrows - personal service has always been central to HNW. Things are likely to stay that way, says Simon Threadgold, as insurers and brokers find new ways to add value to their role.
The received wisdom has always been that the high net worth (HNW)household market can only be approached on a face-to-face basis. Wealthy
clients with homes full of antiques prefer the personal
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