Good press dries up in floods.
The recent flooding gave the industry an opportunity to present itself in a positive light, but a survey of press coverage suggests it did not fully seize this chance. Mark Bishop calls for a more co-ordinated PR approach.
The recent flooding in many parts of Wales and the West of Englandonce again saw mother nature force the insurance industry into the media
spotlight. The allegation (comment 29/10/98) is that the
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