Niche to see you
Ecclesiastical director and general manager Steve Wood believes it is the right time to take a leap of faith and develop the insurer's latent strengths. Jonathan Swift asks how far the insurer is likely to go
"If we are just a smaller version of Axa, Royal and Sun Alliance or Norwich Union, what use is that? We need to be distinctly different, and preserve and develop that."
That is the view of
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