A man with long-tail plans
QBE has finally dropped the Iron Trades brand name as part of its bid to grow long-tail business and, ultimately, its profits. Steven Price, general manager of QBE's major risks division, talks to Anthony Gould about this and his other plans to boost business
This month, Australian giant QBE dropped the Iron Trades brand-name it acquired in 2000 in a move Steven Price, general manager of QBE's major risks division, describes as "just a change of name"
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