Claims - apps: Appy days
With one million Iphones in existence, apps are all the rage. Amy Ellis investigates the insurance market's attempts to utilise this channel and asks if a more considered approach is needed to really meet customers' needs.
It has been estimated that there are one million Iphones in existence, 140 000 applications in the app store and that three billion of those have been downloaded by Iphone and Ipod touch users.
There
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