Marketing Initiative of the Year - Privilege - Absolutely fabulous
By hiring actress Joanna Lumley to send up its 'posh' image and targeting the particular interests of two segments of the no-claims crowd, Privilege has successfully managed to turn around its brand image - and its internet-based profits. Tanya Powley reports
Any company that manages to turn its brand around dramatically in a short space of time deserves recognition - particularly a company that, rather than out-shouting its competition, generated its own
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