Commercial Lines - Tackling an identity crisis
Over the past few years the commercial lines insurance market has been guilty of losing control of its identity and portraying a false front. Ed Murray explains how Allianz Cornhill is determined to let its true character shine through.
There is a cartoon strip called Calvin and Hobbs and in one adventure our young hero creates a machine that generates an exact likeness of himself. Initially this is great as the doppelganger is sent
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