Sold on price?
A happy customer will be a loyal customer, but many insurers have not yet worked out the magic formula for ensuring this. Des Robertson wonders if customer care is as high on insurers' agendas as they claim and whether they are brave enough to break with the perception that customers are sold on policy price alone
Many insurers claim customer care as a high priority, but a quote from one insurance executive in a recent Chartered Insurance Institute journal appears to contradict this: "We plan to lose about 30%
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