Direct Commercial - The great leap forwards
The concept of direct selling by commercial insurers has in the past been considered a complex undertaking, particularly for SMEs. With direct commercial schemes currently being piloted, Marcus Alcock investigates whether they are set to advance in strides or whether they are simply non-starters
For a number of years now, UK insurance brokers have come under increasing pressure from the direct channel. In the 1980s came the revolution that was Direct Line, which stripped out the intermediary
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