Insurers must learn from e-commerce mistakes with digital role integration
Insurance companies need to break down the walls between internal functions to get the most out of the digital marketing opportunities available today.
They should also learn lessons from the advent of e-commerce and if creating digital functions, make silos are not created.
Speaking at the Teradata Partners 2014 event the firm's chief marketing
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Personal
Q&A: Alan Dean, CoverForYou & Outbacker
Alan Dean, managing director for travel insurance firms CoverForYou and Outbacker, discusses rising fraud levels, what's driving travel insurance complaints, and encouraging customers to engage with their policies.
Aviva attempts 'opportunistic' take-over of Direct Line
Direct Line’s board confirmed this evening (27 November) that they have rejected a £3.3bn takeover bid from Aviva - the second suitor they have turned down so far this year.
Axa accused of threatening to pull cover from brain injury victim
Axa Partners reportedly insisted that a woman suffering from multiple brain injuries must be repatriated against the advice of her doctors, or face losing her travel insurance coverage.
Inspecting and impressing in the gadget insurance market
Ahead of Black Friday (29 November) the latest Insurance Post Podcast explains how gadget insurers are increasingly looking at the way devices are used rather than the likelihood of the component parts ceasing to work when it comes to underwriting and claims.
Checking the price is right for insurance
Emma Ann Hughes examines how to prove the price is right of cover for different segments of consumers and observes it requires a whole lot more than just knowing the cost of delivering insurance products and services.
Average cost of lithium battery fire claims hits £50k
The average cost of fire-related home insurance claims involving lithium batteries has hit £50,000, according to data from Allianz.
Axa triumphs over Google-spoofing advertiser
Keoghs and Axa have thwarted an attempt by a credit hire organisation to claim unrecovered hire charges from a consumer who was the victim of Google-spoofing fraud.
Big Interview: Ernesto Suarez, Gigasure
Ernesto Suarez, CEO of Gigasure, outlines his plan to turn the recently launched travel MGA into the neo-bank of insurance.