Go Compare annual profit rises 15%
Go Compare's pre-tax profit increased 15% year on year to £34.7m in 2011, while turnover rose to £108.9m (2010: £101.5m).
The company attributed a 31.8% increase in profit margin to the on-going success of its Gio Compario marketing campaign.
Hayley Parsons, Go Compare chief executive, pictured, said: "These results are
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Insurers continue to face the challenge of distinguishing and differentiating themselves on anything other than being among the cheapest providers.