Q&A: Paul Williams, Ripe Insurance
Paul Williams, CEO of Ripe Insurance, explains why the specialist insurer looks more like a marketing agency than a financial services provider and how it wants to know why Jane differs from Janet.
Can you tell me about the history of Ripe Insurance?
We are a bit different to a lot of other insurance businesses. We started life not as an insurance business at all – we were a digital marketing
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Insurers continue to face the challenge of distinguishing and differentiating themselves on anything other than being among the cheapest providers.