Aviva strongest brand in the motor market
Aviva has the greatest brand power in the retail motor market, with Hastings, Admiral, Adrian Flux and LV making up the top five most searched for insurers.
Brands that have seen the greatest increases in visibility between March 2016 and March 2017 are Mustard, Be Wiser, Insure Daily and Dayinsure, according to Inside Online’s Motoring Insurance Insight
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