Insurance Post

Digital development key for insurers in keeping up with customer demand

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Insurance companies have been urged to prioritise harnessing digital technology to meet consumers’ lifestyle demands if they are to thrive in the modern business landscape where frequent customer interaction is crucial.

A report by Accenture, which surveyed 108 senior insurance leaders around the world, found many firms are only offering an "average" digital experience and most did not know how to move forward.

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