ISE 2012: Ebusiness moves beyond selling insurance online to ‘personalised’ service

butler e-business a more refined approach

Insurers need to take ebusiness to the next level and personalise customer journeys to win business according to More than.

Mohammed Tayeb, e-business technology leader at More Than, told delegates at Insurance Strategy Europe that of its £8bn gross written premiums £1bn of RSA premiums come though ebusiness. "Ebusinessis

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