RSA leads charge as Northern Ireland sheds no-go image among insurers
RSA last week pledged to invest £5m in Northern Ireland, intent on becoming the country's leading insurer, but local analysts are divided as to whether this will prompt a flurry of interest in the market or whether its small size will continue to discourage new entrants.
As part of RSA's NI strategy, the insurer will use a sizeable amount of the £5m to merge RSA Belfast and Europa General. The rest will boost the insurer's local underwriting, claims and risk
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