Brightside's "tough love" anti-fraud approach lifts profits
Brightside Group chief executive Arron Banks has cited the company's "tough love" anti-fraud prevention techniques as the reason for its 37% pre-tax profit boost.
The broker reported pre-tax profit up 34.7% to £13.6m (2010: £10.1m), insurance policy sales up 30.7% to 444,189 (2010: 339,916), and lead generation up 41.4% to 311,251 (2010: 220,121) in its full
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