Insurance Post

RBSI confirms rebranding as Direct Line

brand-partners

RBS has confirmed it is rebranding its insurance division as Direct Line Group to make it more attractive for the forced sale required when it accepted a government bailout.

On 10 February Post reported that RBSI had rebranded the bank logo for a D-shaped rainbow-coloured logo.

The consumer brands Direct Line, Churchill, Privilege and Green Flag, plus the broker business

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