Insurance Post

Aviva reviews Downton Abbey adverts

sue-helmont

Aviva says it is reviewing critical comments about its TV advertising campaign after Downton Abbey viewers complained about the insurer’s sponsorship and series of TV ads on Sunday night.

Sue Helmont, head of brand, Aviva (UK) (pictured), said: "We gave great consideration to the subject matter before we launched this campaign and we are reviewing with interest all comments about our

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