Insurance & social media: To tweet or not to tweet
The insurance industry has struggled in its early attempts to adopt social media, due to its staid reputation. Sam Barrett warns that being slow to capitalise on the benefits it can bring means the industry is missing a trick.
It's not easy finding a reason to 'like' or 'follow' an insurer. While other sectors, such as retail and entertainment, have been able to reach new audiences through Facebook and Twitter, the
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Broker
Impact of foreboding on the forecourt on insurance
Jeremy Irving, partner at Browne Jacobson, unpicks the potential impact of a Court of Appeal ruling on commission disclosure for the general insurance industry.
Diary of an Insurer: Miller's Alice Glenister
Alice Glenister, head of parametric solutions at Miller, juggles various tasks, meetings, and aims to ensure a trip to Houston is productive.
Broker Review of the Year 2024
Brokers were pleased with M&A activity in 2024 but ticked off by disproportionate regulation, capacity exiting the market and artificial intelligence failing to live up to expectations.
Ardonagh valued at $14bn following investment from Stone Point Capital
The Ardonagh Group has secured an equity investment from funds managed by US-based private equity firm Stone Point Capital LLC.
Insurance Post’s Christmas Special Podcast
Post content director Jonathan Swift, news editor Scott McGee and Emma Ann Hughes, editor, ditch the usual format of our publication’s award-winning podcast to deliver a holly, jolly Christmas Special.
Aviva and Acturis partner to simplify claims process
Aviva has launched its application programming interface with Acturis, designed to streamline the claims process for brokers.
Ecclesiastical to launch around 12 schemes next year
Chris Withers, schemes and facilities director for Ecclesiastical has predicted the insurer will launch around 12 schemes by the end of 2025.
Close Brothers updates commission requirements for personal lines
After telling brokers to ask for permission from commercial customers in order for it to pay premium finance commission, Insurance Post can reveal Close Brothers is adopting a similar approach for personal lines.