Pru Health adopts new ‘sustainable’ commission model
Pru Health has adopted what the health insurer believes to be a more sustainable and transparent commission model. From April, all small and medium enterprise new business has been written on a 10:10 commission basis, with 10% initial commission and 10% at each renewal, rewarding long-term partnerships with brokers.
Dave Priestly, sales director, Pru Health, explained: "The current market focus on low new business premiums and high initial commissions is unsustainable and the industry needs to adapt in order to
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