Direct Line launches motor ownership app to build customer engagement
Insurance Post can reveal that Direct Line Group is looking to increase engagement with motor customers by bringing services it provides to motor owners into one space with the launch of Caha!
Caha! is fronted by Phoebe Chibuzo Hugh, pictured, DLG’s venture CEO and founder of Brolly, which DLG acquired back in 2020.
“I was brought into Direct Line following the Brolly acquisition,” she
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