Post Claims Club: Online experts blast insurers for poor social media performances
Insurers are “petrified” of engaging with their customers through social media, according to Jonathan Callcut, chief sales officer at cloud-based social commerce firm Reevo.
Speaking at Post’s Claims Club, Callcut, whose firm is currently working with LV, explained if insurers really want to embrace multiple channels, they must stop fearing their customers. “You have to
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