PSTF: Thunderhead boss: learn from 'disruptive' tech
The insurance market should seize the potential of "disruptive" technologies, rather than simply focus on the "enablers" to tap into their customers of the future.
That was the message of Richard Burdge, chief marketing officer of Thunderhead, who said: "As soon as you mention the word 'disruptive', people look scared and a negative image pops into their mind."
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