Self-service briefing: Comparison sites have no loyalty claims survey
Price comparison sites are failing to build up significant brand loyalty, given that many online shoppers continue to check more than one site before buying insurance. And, in some cases, they may even phone an insurer selected direct — in the belief they will get a better price.
Those are among the latest findings from Consumer Intelligence, which found the average number of price comparison sites visited by an online shopper has escalated dramatically since 2004 when the
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