Articles by Ali Crossley
C-Suite Broker: Junction's Ali Crossley on personalisation in insurance marketing
Marketing is constantly evolving, with an ever-changing array of channels through which to promote products – but at the heart of it is always the customer. How can we best meet their needs, asks Ali Crossley, customer and development director for…
Junction's Ali Crossley on why connectivity is the future
Ali Crossley, customer director at BGL Group's Junction says connectivity is happening right now and it's only a matter of time before application in homes is commonplace.