Insurers failing to deliver multi-channel customer service, study finds
UK insurers are failing to deliver multi-channel customer service and are answering just 40% of routine questions asked via the web, email and Twitter, according to the 2015 Eptica multichannel customer experience study.
The research by Eptica - a multichannel customer interaction management software provider - evaluated 10 UK insurers across the general, motor, home, life, travel and pet sectors on their ability to
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