LV focusing on profitability
LV group CEO Mike Rogers has insisted the firm is focusing on “profitability rather than top line income” after the business recorded a reduction in annual general insurance gross written premium to £1.39bn last year from £1.45bn in 2013.
The firm saw reductions in both its direct and broker business channels, with the direct business experiencing a decrease in GWP to £789m for the 12 months ended 31 December 2014 (FY 2013: £824m) and
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