Insurers making progress on single customer view as key to digital strategy
Creating a single view of the customer has been highlighted as a strategic priority for insurers after a market survey showed the insurance industry is lagging behind other sectors on digital innovation.
In a study conducted by Accenture of 141 insurers in Europe and North America, it was revealed that just 25% of those polled had implemented a single view of the customer.
The statistic was described
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