Insurance Post

Hudson admits more can be done by Aviva to win brokers over

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Aviva’s broker performance director Sam Hudson is convinced that new UK general insurance chief executive Maurice Tulloch will prove invaluable in securing greater engagement with brokers.

Speaking to Post, Hudson, said that he met Tulloch last week after the former Aviva Canada CEO was appointed to replace Robin Spencer.

"He was very impressive. I've had the luxury of meeting him and

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