Aggregator ads banned for being misleading and sparking fear
A private health insurance comparison website has been banned from using a web-based advert by the Advertising Standards Agency after the site was found to be misrepresenting a report into hospital mortality rates and appealing to fear to sell policies.
The ASA received 54 complaints about the Best Medical Cover website that included a webpage entitled ‘Your 3-Step Guide to Avoid the NHS Crisis', while text drew links between a report by Professor
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