Insurance Post

View from the Top: Mind the credibility gap

Annabel Venner

Insurers must live up to their advertising slogans or risk leaving the general public even more disillusioned, says Annabel Venner.

Trust is a big problem facing the financial services industry. The public still trusts banks more than other financial firms, according to the Edelman ‘trust barometer'.

Many firms in our sector have

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