Post blog: musings on management movement at QBE/Brit
Three years ago in conversation with a senior figure at QBE they commented enviously about Brit’s cricket sponsorship, and how it had helped raise the profile of its Lloyd’s rival in tandem with England’s own recent success.
"We need our own Brit cricket," was the conclusion.
Subsequently QBE did get its own equivalent sports sponsorship in the shape of English Premiership rugby, and as of last week they also got a bit of
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