Aviva loses out in brand survey as Axa tops the list
The highly publicised rebranding of Aviva does not appear to have had the desired impact yet, according to an annual survey that examines 500 of the world's top brands.
The Brand Finance Global 500 survey has found that while Axa came top in the list among insurers for the second year running, Aviva slipped from the fourth placed insurance brand in 2009 to seventh
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