More Than
Blog: What the Oak acquisition means for RSA, Zurich and the wider market
Jonathan Swift looks at whether RSA selling Oak Underwriting to Zurich is going to trigger a bolt-on bonanza - and if it really equates to Manchester United selling Carlos Tevez to Manchester City
RSA's Gail Parker on using internal brand engagement to better serve customers
Gail Parker, brand, marketing and distribution director at RSA Personal Lines, shares her tips on employee engagement and customer satisfaction.
Insurance Marketing and PR Awards 2017: Winners
Co-op Insurance picked up two awards for digital marketing and social media influence at the Insurance Marketing and PR Awards today.
Blog: From Noddy to Sweep, kids TV has been helping insurers sell products since 1985
Post content director Jonathan Swift reflects on the relationship between children's television and insurance over the last four decades.
Week in Post: Bonsai trees, jelly beans and the thousand-yard stare
The majority of the Post team started the week as ‘virgins’ of the British Insurance Brokers’ Association annual conference. This morning, I see most of them have the same look in their bloodshot eyes. War veterans call it the thousand-yard stare.
Q&A: Rob Flynn, More Than
More Than relaunched last week with a new advertising campaign featuring fictional Scandinavian founder Mordenn Surenns. Real-life boss of More Than Rob Flynn talks about the developments behind the scenes at the direct insurer.
Roundtable: The personal lines insurer of the future?
Digital transformation has become a hot topic in the insurance industry in recent years, with insurers becoming increasingly aware of the need to adapt to the changing technological landscape.
Marketing: Image is everything
Insurers must stand out from the competition to attract custom. What lessons can they learn from outside the sector?
Spotlight: Motor data: Taking today's customers into the fast lane
Having grown up in the internet age, Millennials have very different expectations to previous generations. Young people are getting into the driver’s seat and motor insurers need to understand how to build a relationship with them
Top UK Insurers ranking 2016: Number 3 – RSA
Rank: 3 (2014 rank: 3)
Why owners should love their pets enough to insure them
Almost four million cats and dogs are insured in the UK but a significant number of pet owners are leaving their pets uncovered.
Post Office’s CMO Pete Markey joins Aviva
Aviva has added the Post Office's former chief marketing officer Pete Markey as UK director of brand communications and marketing.
Brightside appoints Sterling director Sweeney for MD role
Former Sterling general insurance director David Sweeney is to join Brightside as managing director with responsibility for the Southampton and Torquay business and group insurer relationships.
Dognapping: Dog gone
Dognapping is a cruel crime that is on the rise. But are pet insurers doing enough to help owners? And should they be taking a more active role in providing specific cover against theft rather than focusing primarily on vets’ bills?
Suspended sentences for fraudulent pet insurance scam
A married couple who conned an insurer out of £8,358.50 by making fictitious claims on pet insurance for real and non-existent dogs have been given a suspended prison sentence.
FWD’s Gaughan, Ingenie, LV and Aviva among winners at first Insurance Marketing and PR Awards
FWD founder Michael Gaughan was crowned the winner of the achievement award at the inaugural Insurance Marketing & PR Awards this afternoon.
Insurers clamour for industry standard on premium comparison
There is a groundswell of support among insurers to establish an industry standard on premium comparison at renewal after Axa broke ranks to introduce such a scheme for personal lines customers.
Hood Group to launch new More Than travel product
More Than has appointed affinity insurance provider Hood Group to launch its new travel insurance product
More Than exploring pet telematics offering
More Than is considering a telematics-type offering for pets with a view to launching a product later this year.
90% of 2013/14 winter flood and storm claimants satisfied with service
Nine out of ten customers that made a flood or storm claim last winter were satisfied with the way it was handled, according to a study by the General Insurance Market Research Association.
More Than partners with Trak Global on telematics product
More Than has launched a telematics product in partnership with Trak Global to help reduce the cost of motor insurance for young, inexperienced drivers.
RSA Scandinavia director Wilson-Brown to become More Than MD
RSA has named its Scandinavian operation’s strategy, marketing and customer director Phil Wilson-Brown as managing director of its More Than brand.
More Than offers 16% premium cut for drivers with braking devices
More Than is to cut motor premiums by 16% for drivers that have autonomous emergency braking devices fitted as standard in their car.