Insurance industry failing to engage on social media as UK lags behind US
UK companies are being outperformed by their US counterparts in their use of social media for corporate communications, according to an Investis review, which ranked the insurance industry as one of the lowest performing sectors.
The social media IQ review analysed more than 500 US and UK companies to score their use of eight social media channels, including Facebook, LinkedIn, Twitter and You Tube.
A team of researchers
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