Interview - Imran Ahmed & Tony Sault: Advocacy assessed

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With profitability in the motor insurance sector under increased pressure, Ernst & Young carried out a Europe-wide study to determine whether consumer claims experiences impact brand loyalty and what good service looks like. Jonathan Swift talks to Imran Ahmed and Tony Sault about their findings.

This week, Ernst & Young unveiled its most in-depth research into personal lines motor claims to date. The survey not only focused on Great Britain, but six other European countries — Germany, France

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