Aviva begins count down to NU phase out with Boxing Day TV spots
Aviva has confirmed that the campaign to communicate that Norwich Union, is changing its name to Aviva will launch on 26 December and will run for six months.
The company already trades as Aviva in over 20 markets across Europe, North America and Asia Pacific and the change of name in the UK marks the final phase of the company's move to a worldwide brand
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