Insurers must increase touch points to overhaul negative customer perceptions
Insurers need to increase the frequency of their interactions with customers, be more transparent, and develop products consumers genuinely value if they are to overhaul negative customer experience ratings, according to industry insiders.
A recent survey by research firm Engine saw insurers ranked the worst of 14 sectors for customer experience, trailing industries such as retail, transport and banking.
James Daley, managing director
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