Analysis: Amazon enters UK insurance not with a bang, but with a whisper
Amazon’s entry into UK insurance has been talked about for years. Has the announcement of the Amazon Insurance Store satisfied the industry-built expectations?
Five years ago, Guidewire CEO Marcus Ryu told the industry ‘not to underestimate Amazon’ and that it is a “hugely terrifying player at the moment.”
Then a year later, insurers predicted that Amazon
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