Roundtable: How to keep ‘Generation Digital’ satisfied

The participants in the Post Generation Digital roundtable

Consumers that have grown up in the digital era are becoming more demanding. How can insurers keep up with technological advances to keep them happy?

They were born after 1980, they’ve never used an analogue phone and their pop cultural references are more High School Musical than Flashdance. They are digital natives and as a 21st century brand you

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Nigel Walsh, Google Cloud

The number of deals insurers have been making with Google Cloud to finally deliver that seamless, personalised insurance experience that customers used to shopping via Amazon and streaming films via Netflix is ramping up.