Success of Esure float boils down to accurate pricing in current market
Esure could err on the side of caution when it comes to pricing its stock as it aims to follow Direct Line Group onto the London Stock Exchange, analysts have suggested. The personal lines insurer confirmed plans to float as it revealed its 2011 result.
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It includes an offer of new shares to raise £50m alongside the partial sale of existing shares held by private equity backer Tosca Penta Investments, founder and chairman Peter Wood
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