Social media-based broker heralded as five years ahead of the game
While the UK insurance industry is still trying to understand the financial merits of social media, one German online-based broker has already started using Facebook to encourage its users and their friends to sign up for cover.
Berlin-based Friendsurance, which was first unveiled 12 months ago and formally launched in the summer of last year, encourages Facebook users and their friends to buy insurance with the incentive
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