Three steps to implementing Chat GPT in insurance

Risto Rossar, founder and CEO of Insly, outlines the three steps insurers need to take to make the most of large language models like Chat GPT.

As Chat GPT turned one at the end of November, many reflected on the impact the large language model has had since its launch.

In insurance, there has been much discussion about the myriad

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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