Believe in better – will Sky Protect break the smart tech home insurance hoodoo?

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Content director’s view: Jonathan Swift muses on whether Sky Protect could disrupt the household insurance Premier League in the same way it did with English football following its investment in the game in 1992.

What do Policy Castle, Neos and Hiro/Locket all have in common?

That is right – at some point in the last seven years, they have all tried to link the sale of insurance to the adoption of smart home

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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