IMS files patent breach lawsuit over mobile app product from Cambridge Mobile Telematics

telematics-car

Telematics solutions provider IMS has filed a lawsuit against several companies owned by a German motor insurer over an alleged patent breach in a move that could have implications for the wider use of mobile data to personalise pricing.

The Trak Global Group-owned business is the owner of a number of patents which it believes covers smartphone-based telematics technology in different jurisdictions, specifically the use of data it

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Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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