Briefing: Keeping the Admiral ‘freight train’ on track - what lies ahead for CEO Milena Mondini de Focatiis

Admiral CEO Milena Mondini de Focatiis

In Milena Mondini de Focatiis Admiral has its first CEO who was not involved with the launch of the business in 1993.

Post content director Jonathan Swift looks at the job that awaits her, and argues not being there at the beginning might stand her in good stead to make tough decisions.

In March this year Admiral

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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