Blog: Meatballs, Billy Book cases and Hemsaker: Can Ikea make flat pack household insurance a success?

ikea-insurance-launch-affinity

As Ikea teams up with Swiss Re to enter the household insurance market, content director Jonathan Swift reflects on how the Swedish furniture giant could disrupt the sector with its own brand of flat pack cover.

This week Post reported that Ageas had taken over BGL as the Post Office’s household insurance provider.

But another household affinity deal announced on the same day might have wider reaching

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